Story prompt: I checked out a marketing book from the library and was so tickled to see the previous person’s library receipt and its wild dichotomy. What kind of person do you immediately see? What’s great about them? What’s terrible about them? Here’s the list of their books: The Most Magnificent Thing, How to get people to do stuff: master the art and science of persuasion and motivation, The Giving Tree, Alligator Pie, Oh, the Places You’ll Go!, Where the Sidewalk Ends, Behave: The Biology of Humans as our Best and Worst, Milk and Honey, Persuasive Copywriting: Cut Through the Noise and Communicate with Impact.
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